Asia Design Week X World Advertising Congress 丨The 45th World Advertising Congress China Brand Gala

Leading the wave of creativity, we at Design Week Asia are thrilled to announce that we have teamed up with the World Advertising Congress (WAC) to present a unique salon that will ignite design thinking! This time, Ms Juan-Yu Liu is invited to take part in the online salon, presenting an unprecedented feast of branding + design.

Asia Design Week has always stood out for its innovative design concepts and unique cultural heritage. This event will open the door to the essence of Asian design and provide participants with an in-depth experience of the diverse charms of Asian design.

The 45th IAA World Advertising Congress will be held from 6-8 March 2024 in Penang, Malaysia.

The theme of the conference is ‘BRAND: RE-CODE, BETTER WORLD, BETTER LIFE’, which will bring together more than 1000 industry representatives and famous brands from nearly 50 countries. It will bring together more than 1,000 industry representatives and famous brands from nearly 50 countries to discuss and showcase the latest advertising trends and innovative ideas, and promote the development and innovation of the advertising industry. Zhang Guohua, President of the Advertising Association of China (AAAC) and Global Vice President of the International Advertising Association (IAA), will lead the AAAC delegation to attend the event.

The 45th IAA World Advertising Congress China Brand Ceremony is one of the official events of the CCA delegation and will make a grand appearance during the congress.

Focusing on the theme of ‘CHINA BRANDS MAKE A BETTER WORLD’, the event organises a series of high-level keynote speeches and round-table forums, inviting representatives of the Chinese Embassy and Consulates-General in Malaysia, Penang government, Malaysian business associations, international advertisement associations, renowned experts, representatives of excellent brands, etc. to participate in the event. The event will invite the Chinese Embassy and Consulates in Malaysia, the Penang Government, representatives of Malaysian business associations, international advertising associations, renowned experts and representatives of outstanding brands to participate in the event, which will not only display the image and strength of China's outstanding brands, but also provide better solutions for outstanding brands to go to the sea, and help China's brands to go to the world and reach the five continents with the power of global advertising industry. During the event, a dinner will also be held for the Chinese Brand Gala, where guests will enjoy Chinese and Malaysian cultural performances and Chinese and Malaysian specialties, and have a relaxed and free exchange of ideas.