Cooperation for Mutual Benefit | Asian Design Week and Shanghai International University Advertising

On March 5, 2024, in George Town, Penang, Malaysia, the 45th World Advertising Congress China Brand Grand Ceremony concluded successfully. Initiated jointly by the China Advertising Association and China Enterprise World Expo Group in 2019, the event received strong support from the Chinese Consulate General in Penang, the International Advertising Association (IAA), the Penang State Government, and the Shanghai Public Relations Association. At this vibrant ceremony, Chinese brands showcased their rise and prosperity on the global stage, embodying the strength and charm of Chinese brands.

An important announcement was made at the ceremony: a cooperation agreement was signed between the Shanghai International University Advertising Festival (represented by Mr. Du Guigen, President of the Shanghai Advertising Association) and Asian Design Week (represented by Mr. Li Xing, Secretary-General of the Asian Arts and Design Association). This partnership aims to usher in a new era in global advertising. By working together, they will bring more innovation and vitality to the global advertising and design sectors. The signing of this agreement marks the collaboration of two significant platforms, which will further promote exchange and development in advertising and design, injecting new vitality and energy into global advertising creativity.

The China Brand Grand Ceremony has become a crucial event in the global advertising industry, and concurrently, the partnership between the Shanghai International University Advertising Festival and Asian Design Week will pave the way for a new chapter in the future of advertising and design.